Day by day Social media becomes stronger as its follower increases in many fold per day. Companies can not neglect this social media presence further more, as you have more benefits than normal advertisement and formal way of communication.
Following are the benefits for Business:
1) Cheaper
2) Easy, accessible, user friendly for customers.
3) Customers/user already their, you don't have to take effort to add them.
4) Word of Mouth is more stronger & Faster in Social Media
5) Its providing an additional channel for customer support
6) Broadcasting updates, announcements, news, e.g. additional PR resource
7) Promotions
8) Behind the scenes look at the organization
9) Advertising
10) Reach to your internal customers i.e. employee without any barrier.
11) Allows the organization to measure and monitor the effects on their customers.
12) Organizations are able to target individuals based upon specific interests shared on social media.
Social Media helps your other integrated marketing efforts. It Should act in parallel way. Suppose you are launching new product -you gave its TV commercial, Advertisement in print media, Radio jingles, or other marketing ways so to boost its overall effectiveness if you add it in Youtube, Facebook wall, Twitter etc. You can able to create unison, one directional, clutter free promotion for your product.
Social Media Challenges:
1) Regular updation is necessary
2) Content should be relevant to customers
3) If you are using it for complaint forum then you have to solve as much as complaint else it acts like a Boomrang.
4) Keeping Fan following
5) Everyone want new, unique, true information.
Also remember just like with other marketing initiatives—social media efforts can succeed or fail. So be sure & clear what is your goal & how you will going to perform.
So if you till away from it......then its time to have presence on Social Media.
Nice post, things explained in details. Thank You.
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